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From typical beauties such as Melina Mercouri and Maria Callas to modern-day stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing lovely ladies. But what is it https://womenandtravel.net/bulgarian-women/ about european beauties that makes them but alluring? Is it their abundant history and glad society? Or is it their inherent natural elegance?
The answer to these questions was include great implications for the leisure market. As the country’s luxury designers struggle to make a income in clothing, they’re looking to boost sales and profitability by expanding into splendor. According to a Mckinsey review, perfumes and cosmetics are a “flagship” enterprise that can generate growth in many other categories for leisure brands.
But the technique is not without challenges. The crowded classification can be difficult to split. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The event of Burberry, which took its splendor firm in- home under former Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the company’s registration contract with Interparfums Sa, which held the registration for its Montblanc and Van Cleef & Arpels shampoos, sent shares of the company tumbling 9.4 per-cent on Sept. 6. Kering’s buy of Creed at a 14- occasions sales multiple in October even made investors sit up and take notice.
